IndianCashback: Our Story and Evolution

From a hostel room to helping millions save

Mekha Krishnan M

Last Update één jaar geleden

IndianCashback.com was founded in 2013 at NIT Calicut, Kerala, by a passionate group of engineering students. Their vision was clear: make online shopping affordable and rewarding, especially for those in Tier 2 and Tier 3 cities.


Over the years, IndianCashback has evolved from a side project to one of India’s leading cashback platforms. Major milestones include:


  • 2015: Partnered with Paytm to offer 100% cashback on mobile recharges

  • 2016: Relocated to Bangalore and expanded the team

  • 2018: Launched high-cashback gift cards

  • 2023: Introduced the ICB Instant Pay Card with Yes Bank


In 2025, the company embraced a bold shift in leadership, welcoming a female CEO, CTO, and CMO. Today, over 50% of the workforce are women, reinforcing IndianCashback’s mission of diversity and innovation.

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